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Robert "Bo" Bennett started "Adgrafix", a graphic design firm, right after graduating Bryant University in 1994, with a bachelor's degree in marketing. In 1995, he sold the graphic design business but kept the name for his webhosting company. As a self-taught programmer, Bo created one of the first affiliate systems and web-based webhosting interfaces in 1996. He built Adgrafix to a 5 million dollar revenue a year business, then sold to Allegiance Telecom in 2001. Since then, he founded Archieboy Holdings, LLC, a holding company for many different businesses. He currently runs eBookIt.com, an ebook creation, conversion, and distribution company. Wikipedia