Aaron Zornes Quotes

Aaron Zornes


“The more sources you have coming into a stream of customer data, the more likely you are to get some pollution. If everybody just pollutes a little bit, it adds up to a whole lot in the end. Ideally, you want to stop it or catch it at its source.”

Aaron Zornes


“If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.”

Aaron Zornes


“The bar has been raised for customer service expectations. You want your customer sales representatives and call center people to have a current view of who the customer is. Customers expect that these days. If you don't have that, you're damaged.”

Aaron Zornes