Adolf Loos Quotes

Adolf Franz Karl Viktor Maria Loos (10 December 1870 – 23 August 1933) was an Austrian and Czech architect and influential European theorist of modern architecture. His essay Ornament and Crime advocated smooth and clear surfaces in contrast to the lavish decorations of the fin de siècle and also to the more modern aesthetic principles of the Vienna Secession. Loos became a pioneer of modern architecture and contributed a body of theory and criticism of Modernism in architecture and design

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Adolf Loos


The law courts must appear as a threatening gesture toward secret vice. The bank must declare: here your money is secure and well looked after by honest people.

Adolf Loos


Changes in the traditional way of building are only permitted if they are an improvement. Otherwise stay with what is traditional, for truth, even if it be hundreds of years old has a stronger inner bond with us than the lie that walks by our side.

Adolf Loos


Supply and demand regulate architectural form.

Adolf Loos


Lack of ornamentation is a sign of spiritual strength.

Adolf Loos


The work of art is brought into the world without there being a need for it. The house satisfies a requirement. The work of art is responsible to none; the house is responsible to everyone. The work of art wants to draw people out of their state of comfort.

Adolf Loos


The unadorned gentleman's suit was the product of the change from rigid status to social structures constantly shifting in response to the forces of modern capitalism, becoming ever more egalitarian in both appearance and reality.

Adolf Loos


Man loves everything that satisfies his comfort. He hates everything that wants to draw him out of his acquired and secured position and that disturbs him. Thus he loves the house and hates art.

Adolf Loos


Architecture arouses sentiments in man. The architect's task therefore, is to make those sentiments more precise.

Adolf Loos


The Potemkin city of which I wish to speak here is none other than our dear Vienna herself.

Adolf Loos


Tattooed men who are not behind bars are either latent criminals or degenerate aristocrats. If someone who is tattooed dies in freedom, then he does so a few years before he would have committed murder.

Adolf Loos


At the beginning of the nineteenth century we abandoned tradition, it's at that point that I intend to renew it because the present is built on the past just as the past was built on the times that went before it.

Adolf Loos


The room has to be comfortable; the house has to look habitable.

Adolf Loos


The house has to serve comfort. The work of art is revolutionary; the house is conservative.

Adolf Loos


I have emerged victorious from my thirty years of struggle. I have freed mankind from superfluous ornament.

Adolf Loos


Be not afraid of being called un-fashionable.

Adolf Loos