Alex Bogusky Quotes
Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage
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The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Iâ??d say that in 10 years the best brands wonâ??t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
You create a fearful culture where you spend a lot of time looking at where you screwed up,
I'm convinced that the greatness that matters more is the greatness people achieve through helping each other, through collaborating, more than the greatness that's achieved by grabbing all you can or getting all you can or building all you can.
Ideas are abundant. Practice giving your ideas away. If you hold onto ideas too tightly, you can convince people (and yourself) that you may not come up with any new ones
We try to 'self-medicate' ourselves against boredom with mobile phones in any given moment of free time.