Primo Quotes

B. J. Fogg

BJ Fogg was the first scientist to articulate the concept of "captology," a word he coined in 1996 to describe the overlap between persuasion and computers. In 2005 Fogg stopped using the word "captology." His current work he calls "Behavior Design," which comprises a set of models for understanding how behavior works, as well as a set of methods he has created to help innovators create successful products.

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Persuading people through technology is the next social revolution. Facebook demonstrates just how p ...

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Design your life to minimize reliance on willpower.

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Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tas ...

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Plant a good seed in the right spot and it will grow without further coaxing

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Put hot triggers in the path of motivated people.

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Goals are harmful unless they guide you to make specific behaviors easier to do. Don???t focus your ...

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People are generally resistant to teaching and training because it requires effort. This clashes wit ...

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Design your site so it looks professional

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