Fairfax Cone Quotes

Fairfax Mastick Cone (21 February 1903 – June 20, 1977) or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.

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Fairfax Cone


The inventory goes down the elevator every night.

Fairfax Cone


“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”

Fairfax Cone