Faith Popcorn Quotes
Faith Popcorn (born as Faith Plotkin) is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report (1991), Clicking (1996), and EVEolution (2000).
Read more about this author on Wikipedia
The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.
Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.
Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
To offset a depersonalized society, consumers crave recognition of their individuality.
Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
“Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional.”
“It's a teeny, tiny brain chip that's inserted at will ... (that) will give you language (skills or other) knowledge,”
“It's just like you don't want to believe you have to talk to your wife in a different way. She's supposed to understand you, ... Listen to the language of the female and talk to her in her language. Give her what she thinks is important, not what you think is important. Who wouldn't like that?”