Primo Quotes

Faith Popcorn

Faith Popcorn (born as Faith Plotkin) is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report (1991), Clicking (1996), and EVEolution (2000).

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Send me out into another life. But get me back for supper.

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The trouble in corporate America is that too many people with too much power live in a box (their ho ...

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Just before consumers stop doing something, they do it with a vengeance.

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America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who ...

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Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

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Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned ...

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Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your p ...

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You can trust a crystal ball about as far as you can throw it.

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Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

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To offset a depersonalized society, consumers crave recognition of their individuality.

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Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of ...

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“Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the ha ...

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“It's a teeny, tiny brain chip that's inserted at will ... (that) will give you language (skills o ...

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“It's just like you don't want to believe you have to talk to your wife in a different way. She's ...

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“We do a lot of brainstorming with our talent base of 6,500 experts globally,”

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