Gad Saad Quotes

Gad Saad (/?æd sæd/; born October 13, 1964) is a Lebanese-Canadian evolutionary behavioural scientist at the John Molson School of Business (Concordia University, Montreal, Quebec, Canada) who is known for applying evolutionary psychology to marketing and consumer behaviour. He holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption (2008–2018) and has a blog at Psychology Today titled Homo Consumericus.

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Gad Saad


In a sense, New Age gurus are akin to postmodernists within academia. They dispense meaningless drivel that masquerades as profound truths whilst in reality it is a mere exercise in obscurantism

Gad Saad


...These politically correct language initiatives are misguided and harmful. They create highly entitled professional "victims" who expect to be free from any offense, and they engender a stifling atmosphere where all individuals walk on eggshells lest they might commit a linguistic capital crime.

Gad Saad


Science and reason liberate us from the shackles of superstition by offering us a framework for understanding our shared humanity. Ultimately, we all have the capacity to treasure life and enrich the world in incalculable ways.

Gad Saad